electric scooter producer can't to do this four things
Electric scooter industry is facing arrears payments,fierce competition,operating risk increases and manufacturing costs are higher , but the profit is much lower, so difficult to survial and earn money.
电动车产业面临着账期越拖越长、同行之间竞争更加激烈、经营风险不断堆积的状况，已经到了“赚钱越来越难”的时代，各种产品制造成本高、销售毛利不断走低。
A new product is not only less sales, but also sell in a low price.The reason is the spare parts costs are rising,but scooter producer wants much better quality parts but more cheaper price.This is the current situation of the electric vehicle industry.
一款新产品不仅销量不多，而且未能卖出个好价钱。原因是整车企业越来越挑剔，而零部件企业开发的产品成本却在上升，而整车企业不管这些，却一味杀价......这就是电动车产业目前的状况。
1.经销商指定仿冒某一个品牌的事情千万不能做
can't counterfeiting appointed brand electric scooter as distributor's request.
电动车仿冒十分的容易，有的整车企业以为仿冒不伪劣就可以了，但是随着我国各地越来越重视对企业品牌的保护，仿冒意味着犯罪，虽然企业仿冒是由经销商制定的，但企业千万不能为一点点的制造利润而冒这个风险。
It is very easy to counterfeiting a electric vehicle, some manufacturers think it's ok by making not bady quality copy vehicle. However, with the increasing emphasis on the protection of the brand,counterfeiting means crime.Although the counterfeit is appointed by the dealer, but the enterprise must not take the risk for a little profit
2.为了降成本，偷工减料的事情千万不能做
can’t do the cut corners thing to reduce costs.
由于经销商把制造的价格杀得很低，制造企业为了挤出利润，便在各种零部件上动手脚“抠”钱，甚至把一些废旧电动车拆下零部件来进行回收利润。例如，车架的通用性很强，那就用很低的价格从二手市场上买来，重新利用上。还有，在采购塑件上，把价格压得很低，塑件企业只能在注塑上掺进更多的回收料，由此来尽最大的可能把成本降下来。但是，这样做危险性很大。如果车架是回收二次利用的，那在行驶中车架就有容易断裂的可能。一旦出了这样的事，追查到企业，那有可能让企业赔个倾家荡产。
Because the dealer force price down heavily, in order to increase profits the electric tricycle manufacturers always use cheap parts even use the recycled accessories.For example,the frame are interchangeable, so many manufacturers use the second-hand frame. Also, when pucharsing plastic parts , giving very low target price, the plastic parts manufacturers has to use low-cost and poor quality plastic material to reduce the cost.However it's dangerous. Used frame is easy to break during the driving. Once out of such a thing, it may allow enterprises lose all when traced it.
3.没有合同和定金千万不去做
can’t do anything without contract or deposit.
现在销售市场说得不好听那就是，生意不好做，今天口头说的要货，明天就会变卦。如果经销商觉得某一种款式很好，便找企业定做，价格谈好之后一定要付定金签订合同，然后在开工之前，必须要把产品的定金给付清了。这样，制造企业的货不会被经销商给“横掉”。
Now business is very difficult to do. Even today they said order, tomorrow would change their mind tomorrow. If the dealer thought one style is popular and they would find manufacturers customize it. Before the production,must getting the deposit. In this way, the manufacturer won't be drag down by dealer.
4.宁可生意不做，也不要借款购买材料压在仓库里堆放着
Would rather not do business, but also do not borrow money to buy materials piled up in the warehouse.
企业的备货一定要控制在10天左右的量上，千万不要像以前那样库存做了一个月的产量。企业尽最大的可能备足现金，而不是库存。近一段时间，尽管部分电动车原材料在涨价，但材料没有涨价的零部件也在乘机“搭便车”。
Preparing 10 days' quantity of stock is enough, no need to store 1 month's quantity. The enterprise should save enough cash, not too much stock . Although some of electric scooter's raw materials price are rising, but some other spare parts take the chance in "free rider"
随着电动车逐渐进入到淡季，企业应该静下心来筹划今后的发展，为企业定位找准方向。虽然降成本很重要，但更应该在创新产品、做精产品上花费更多的时间与精力。
Because of the off-season,electric scooter manufacturers should be calm down to plan for the future development ,find right direction. Reducing cost is very important, but maufacturers should spend more time & effort in innovating products, producing fine products.
电动车产业面临着账期越拖越长、同行之间竞争更加激烈、经营风险不断堆积的状况，已经到了“赚钱越来越难”的时代，各种产品制造成本高、销售毛利不断走低。
A new product is not only less sales, but also sell in a low price.The reason is the spare parts costs are rising,but scooter producer wants much better quality parts but more cheaper price.This is the current situation of the electric vehicle industry.
一款新产品不仅销量不多，而且未能卖出个好价钱。原因是整车企业越来越挑剔，而零部件企业开发的产品成本却在上升，而整车企业不管这些，却一味杀价......这就是电动车产业目前的状况。
1.经销商指定仿冒某一个品牌的事情千万不能做
can't counterfeiting appointed brand electric scooter as distributor's request.
电动车仿冒十分的容易，有的整车企业以为仿冒不伪劣就可以了，但是随着我国各地越来越重视对企业品牌的保护，仿冒意味着犯罪，虽然企业仿冒是由经销商制定的，但企业千万不能为一点点的制造利润而冒这个风险。
It is very easy to counterfeiting a electric vehicle, some manufacturers think it's ok by making not bady quality copy vehicle. However, with the increasing emphasis on the protection of the brand,counterfeiting means crime.Although the counterfeit is appointed by the dealer, but the enterprise must not take the risk for a little profit
2.为了降成本，偷工减料的事情千万不能做
can’t do the cut corners thing to reduce costs.
由于经销商把制造的价格杀得很低，制造企业为了挤出利润，便在各种零部件上动手脚“抠”钱，甚至把一些废旧电动车拆下零部件来进行回收利润。例如，车架的通用性很强，那就用很低的价格从二手市场上买来，重新利用上。还有，在采购塑件上，把价格压得很低，塑件企业只能在注塑上掺进更多的回收料，由此来尽最大的可能把成本降下来。但是，这样做危险性很大。如果车架是回收二次利用的，那在行驶中车架就有容易断裂的可能。一旦出了这样的事，追查到企业，那有可能让企业赔个倾家荡产。
Because the dealer force price down heavily, in order to increase profits the electric tricycle manufacturers always use cheap parts even use the recycled accessories.For example,the frame are interchangeable, so many manufacturers use the second-hand frame. Also, when pucharsing plastic parts , giving very low target price, the plastic parts manufacturers has to use low-cost and poor quality plastic material to reduce the cost.However it's dangerous. Used frame is easy to break during the driving. Once out of such a thing, it may allow enterprises lose all when traced it.
3.没有合同和定金千万不去做
can’t do anything without contract or deposit.
现在销售市场说得不好听那就是，生意不好做，今天口头说的要货，明天就会变卦。如果经销商觉得某一种款式很好，便找企业定做，价格谈好之后一定要付定金签订合同，然后在开工之前，必须要把产品的定金给付清了。这样，制造企业的货不会被经销商给“横掉”。
Now business is very difficult to do. Even today they said order, tomorrow would change their mind tomorrow. If the dealer thought one style is popular and they would find manufacturers customize it. Before the production,must getting the deposit. In this way, the manufacturer won't be drag down by dealer.
4.宁可生意不做，也不要借款购买材料压在仓库里堆放着
Would rather not do business, but also do not borrow money to buy materials piled up in the warehouse.
企业的备货一定要控制在10天左右的量上，千万不要像以前那样库存做了一个月的产量。企业尽最大的可能备足现金，而不是库存。近一段时间，尽管部分电动车原材料在涨价，但材料没有涨价的零部件也在乘机“搭便车”。
Preparing 10 days' quantity of stock is enough, no need to store 1 month's quantity. The enterprise should save enough cash, not too much stock . Although some of electric scooter's raw materials price are rising, but some other spare parts take the chance in "free rider"
随着电动车逐渐进入到淡季，企业应该静下心来筹划今后的发展，为企业定位找准方向。虽然降成本很重要，但更应该在创新产品、做精产品上花费更多的时间与精力。
Because of the off-season,electric scooter manufacturers should be calm down to plan for the future development ,find right direction. Reducing cost is very important, but maufacturers should spend more time & effort in innovating products, producing fine products.